Strategic Session for the textile holding company "Mega"

About the client

Group of companies "Mega" - one of the leading Russian textile holdings.
The company manufactures and distributes fabrics (cotton and linen), home textiles, childrens and womens clothing.
More information about the company:,,,

What we have done

Consultants of "ALT" RC took part in a strategy session of top-management of the holding company Mega textile, in which the company within two days developed an action plan for 2009.
During the event, the consultants acted as independent experts, and presented several methodological workouts, in particular:

  • vision of the current situation and forecasts for the consumer market in Russia, taking into account the impact of the crisis;
  • technique of scenario planning;
  • basic approaches to the development of anti-crisis strategy and crisis plan;
  • approaches to the work with partners, customers and company personnel during the crisis;

During the session, the management team of the company was split into several working groups where participants discussed and developed different scenarios of company development and plans of the holding. During the session participants could have a balanced look at the risks and opportunities of the company during the crisis. 


As a result of the strategic session there was elaborated an enlarged plan of the main business areas of the holding and developed an action plan in the following areas:

  • stabilization and raise of sales;
  • financial optimization;
  • use of the opportunities of the crisis;

Also there was formulated an approach to strategic investment projects, approach to personnel management.


"The results of the consultants have fully met our expectations .... The period after the session was devoted to active meetings and activities to design the strategy and our development plans. The meetings were more productive, constructive and effective, the participants "spoke the same language" and the consistency of decisions on future development was expressed at all levels."

Vasily Goushin
Chairman of the Board of Directors of the company "Mega"