Russian market analysis

Client description:

Evyap is one of the leading soap and personal care products manufacturers of the world; its products are in high demand in a more than 100 countries. Evyap has a wide product range in the following categories with its major brands such as Duru, Arko Men, Arko Nem, Evy Baby, Evy Lady, Gibbs, Fax, Activex, and Sanino.

What we did:

Evyap chose ALT to consider alternative Russian market presence modes. The results of consulting project included detailed analysis of target markets (sizing, trends, dynamics, competitors, barriers) and comparison of different business models for development of customer’s business in Russia.