Pobeda LSR

Research and forecasting of Brick market in Moscow

About the client company

Pobeda LSR   is the largest producer of a ceramic brick in Russia, a leader of Saint-Petersburg and Leningradskaya area (a part of an industrial and construction Group LSR) 

State problems

The main problem was to value prospects of the company launching to Moscow market and potential growth of a brick-yard building. 

What we’ve done

In frames of the project ALT R&C consultants formed a long-range forecast of a construction market development in Moscow. There were defined main trends in wall materials use and the consultants also formulated a forecast for a brick market until 2015.
During the project the consultants faced with some interesting and outstanding problems such as: to value brick consumption in individual and low-rise apartment building segment, to make a forecast of competitors’ actions, make a long-range forecast of brick prices.
Prospects value of launching a new product (an aerated brick) to Moscow market can also be admitted as an unusual problem.   The consultants valued a potential demand on the aerated brick, made a forecast of a potential offer and defined price level for different consumers taking into account their requirements to the product.consumption in individual and low-rise apartment building segment, to make a forecast of competitors’ actions, make a long-range forecast of brick prices.